“Did you know,” my wife asked. “That they pay people to paint the windows at Tim Horton’s. You should see the one over on Woodbine. You won’t believe it until you see it.”
Had something to do with a painful looking crouching position of one of Santa’s elves. I pictured a case of even constipation, a squinched up face, all red cheeked, with a point green hat staying on it’s head only by the grace of one pointy ear.
“I really thought they just got employees to do it.”
“Nope,” she said. “One person draws from a colouring book and the other is right behind, painting what she drew.”
The look on my wife’s face was incredulous. Like they should have been using an official Tim Horton’s rulebook of approved images. Frankly, I agreed. Tim Horton’s isn’t just a Canadian brand anymore. Canadians appreciate whimsy and originality. Tim Horton’s, the coffee juggernaut of the planet, allied now with the self titled king of burgers, is now in a good position to dominate the fast food market.
Them, suddenly, the scheduler and manager in me woke up and I started to think and when I started to think I did a little gigglesnort.
“What?” she asked.
“Nothing,” I said.
She’s been my friend and my wife long enough to not be fooled by that. So I proceeded to tell her what I would do.
First, I would find a book of approved images. Either by going through an image search online through Google and Bing or by seeing if I can find a list of top selling Christmas colouring books online. I would take twelve of those images from that book. My criteria would be the number of Christmas elements in the image (not more than say 5, but not less than 3) and the sum of the length of the lines would have to be more or less the same.
Then I would hire students of graphic design. Not to underpay them – I consider that morally reprehensible – but to give them some good Christmas cash and valuable experience as being a contractor. I’d make sure they got school credit, too.
I’d then create a ratio. Length of study in the curriculum and timing them on how long it took to do the drawing. The leas experienced would make a little less money, the more experienced would make more. It’s how the world works. Once I knew how long it took to draw the image, I’d do the same calculation for how long it took to paint the image. Based on that, and the wage I’d set, I could determine the cost for each image per Tim Horton’s.
The students would make the bulk of the cash. I would get a small auditor’s fee for checking up, taking high resolution photos and critiquing the work based on customer’s reactions in each of the stores, the students would then have a critiqued portfolio of their work in the bargain.
“You’re weird,” my wife said.
And she’s right. But I still think it’s a good idea.
Students make money, students get experience, Tim Horton’s gets good pictures, and I make a little bit of extra money, too.